// case study
Website + school running on VibeClassFrom the brand to a site with class.
Balet Klasyczny is Nora Cotter-Szymik’s school — a certified American Ballet Theatre teacher who runs her classes in English. We designed and built a site that captures the school’s class, tells the founder’s remarkable story and leads users straight to sign-up.
// more than a website
A school doesn’t end at the website
Beyond the site, Balet Klasyczny runs enrollment, scheduling and billing in our VibeClass system — a platform for managing a dance school and studio. The site draws people in, and VibeClass handles the day-to-day operations.
See the VibeClass case study →// problems
What the dance school was up against
Scattered sign-ups
Requests came in by email, phone and messages — hard to keep in one place.
A schedule in many places
Rooms, groups and instructors drifted apart without one shared view.
Chasing payments
Payments were checked by hand — easy to get wrong.
Communicating with participants
Cancellations, reminders and updates were scattered across different channels.
// solution
VibeClass ties it all together
Online enrollment
Students land straight in the system — no re-typing, no lost requests.
Rooms & group schedule
Classes, rooms and instructors in one calendar — with automatic clash detection.
Live attendance
Instructors mark attendance on their phone, and you see turnout in real time.
Payments & tuition
Online payments (card, BLIK, transfer), automatic invoices and overdue reminders.
Communication with participants
Push notifications, messages and class-cancellation alerts — from one panel.
Mobile app
Owner, participant and instructor carry the school in their pocket — iOS and Android.
Recordings & choreography gallery
Private per-group galleries: recordings, choreographies and files — all in line with GDPR.
Shows & events
Performances with online sign-ups, guest lists and waitlists — all handled in one place.
// scope of work
What we did
Visual direction
An elegant, premium aesthetic that fits ballet — a muted palette and typography with class.
A tailor-made site
A bespoke design and code, not an off-the-shelf template — full control over the impression.
Content architecture
A clear path: Method, Founder, Classes, Schedule, Contact.
Offer by age
A clear split of groups: Toddlers, Kids, Teens, Adults — everyone finds their place.
A cinematic hero
An opening video that conveys the school’s class and movement from the first second.
A sign-up path
A clear “Sign up for classes” and easy contact with help choosing a group.
// up close
Details that convince
It was never about pretty screens. We wanted anyone who visits the site to quickly find what they’re looking for and sign up for a class with ease.
A story that makes an impression
No vague claims — Nora’s real background: American Ballet Theatre, NYU and fifteen years of teaching dancers. You can tell at once that the classes are run by someone at the very top.
The right group in seconds
A clear split — from toddlers to adults — means everyone sees their group right away and knows where to sign up.
// highlights
What earns a user’s trust
The founder’s story as an asset
Nora’s full, credible résumé (American Ballet Theatre, NYU, 15 years of practice) put front and centre as proof of quality.
“Two arts in one studio”
Ballet and English with a native speaker — a rare combination on the Polish market, told strongly on the site.
An offer for every age
From the first taste through play to full technique and pointe work — clear for a parent.
Local reach, clearly shown
Stalowa Wola, Nisko and Pysznica clearly marked — easy to check whether it’s “near us”.
// craft
Form at the school’s level
Astro — light and lightning-fast
A static site on Astro: minimal JavaScript and lightning-fast loading.
Typography and aesthetics
A refined serif and a consistent palette build a “culture of high expectations”.
Fully responsive
A polished experience on the phone — most users land here from mobile.
SEO and technical order
Clean, static HTML ready for search engines from day one.
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